Friday, March 13, 2015


Fury Ford Sandton is excited to hear that FMSA has appointed the long-time auto analyst and investment banker John Casesa as Group Vice President: Global Strategy, on March 1, as part of the company's commitment to accelerate its One Ford plan, deliver product excellence and drive innovation in every part of the business.


"Ford is a growth company in a dramatically growing global industry. It is more important than ever that we operate with a focus on both delivering today's business and anticipating and meeting the needs of customers five, 10 and 15 years down the road," said Fields. "John knows business and the auto industry inside and out. His deep experience and relationships will help guide and shape our global strategies - particularly as we challenge today's business model and push to innovate to make us even stronger tomorrow."


Casesa will lead the company's strategic planning globally. This includes helping to steer the company's investments in new products, technologies and business models supporting a focus on innovation and Ford Smart Mobility.


His thought-leading research during two decades changed the way investors understood many aspects of the auto industry. In 1991, for example, he created the "Car Wars" report, which remains a benchmark for measuring automaker product competitiveness. In 2000, his "Who Makes the Car" report presented a new framework for understanding suppliers. In 2005, with World Resources Institute he co-authored "Energy Security & Climate Change", which foretold the clean car revolution.


Casesa was ranked as an All-Star eleven times by Institutional Investor magazine. He helped write the New York Stock Exchange's qualifying exam for analysts (Series 86) as a founding member of the Exchange's Research Analyst Qualification Exam Committee, and he was a member of the Financial Accounting Standards Board's User Advisor Council.


Before joining Ford, Casesa was senior managing director of Guggenheim Partners, where he led the firm's automotive investment banking activities. In this role since 2010, he advised many of the auto industry's leading companies and investors on strategic transactions. Prior to Guggenheim, he spent nearly 20 years as a leading automotive analyst at Merrill Lynch & Co. and Schroders PLC. He also served as a product planning analyst at General Motors and was a co-owner of domestic and import auto dealerships in the U.S. northeast region.


He will work with FMSA’s business unit and equip team leaders to enhance existing business strategies and to identify and evaluate new opportunities, leading to profitable growth. His work will be integrated into Ford's current process for driving results, which includes constantly understanding the changing environment and continuously improving its plans.


At Fury Ford Sandton we will be following these developments closely to continue delivering the best service, knowledge and vehicle options to our customers.




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