Monday, September 19, 2016

FORD'S VIRTUAL REALITY APP GIVES AN UP-CLOSE, 360-DEGREE VIEW

Picture yourself standing trackside at one of the biggest auto races in the world, next to one of the hottest supercars ever made. The sights, the sounds – all of it so intense. Only you’re not really there, you’re thousands of miles away in your bed. (Watch the Youtube video here)

The new Ford virtual reality app makes all of this possible. Launching today for iOS and Android users (in the US), Ford’s new virtual reality app delivers a powerful storytelling platform for consumers and fans to experience Ford innovations like never before.

“We are very excited about this opportunity to provide truly immersive experiences that showcase the best of Ford Motor Company,” says Lisa Schoder, Ford digital marketing manager. “Our virtual reality platform allows us to tell dramatic, impactful stories, to show a surprising side of Ford.”

The first piece of featured content is the story behind the all-new Ford GT’s return to the 24 Hours of Le Mans. Fifty years after the original victory, the innovative balance of power and efficiency in Ford’s EcoBoost® engine delivered an incredible class win earlier this year.

“Just as Ford GT goes beyond the traditional at Ford, our entry into virtual reality content creation demonstrates how our passion for innovation permeates every piece of our business and offers a new touch point for tech-savvy consumers to connect with our brand,” says Schoder.

“As an auto and racing enthusiast, I was inspired by the opportunity and the challenge of helping the iconic Ford brand make its virtual reality debut,” says Erich Joiner, director and founder, Tool of North America. “For the innovative Ford GT, I wanted to create something that gives people an exciting virtual reality experience beyond the traditional. I wanted to use the immersive technology not only to transport them to a new place, but to take them where only a special few from the Ford racing team typically go – inside the famed track at Le Mans.”

The new virtual reality platform goes beyond showcasing Ford Performance vehicles.

“On top of sharing virtual reality stories about our innovative products, we are also looking to bring mobility issues to the forefront,” says Schoder. “As we expand our business to be both an auto and a mobility company, we are pursuing emerging opportunities through Ford Smart Mobility.”

You can download the app now for iOS and Android devices.



 

 

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