Ford Motor Company of Southern Africa (FMCSA) secured its third month as the second best-selling brand in South Africa during April 2016.
The EcoSport continued its unchallenged reign at the top of the compact SUV segment.
Another star performer was the attention-grabbing Ford Mustang, which achieved its highest volume to date delivered to customers. There is still unprecedented demand for this iconic model, resulting in a lengthy waiting list.
Overall, Ford shows continued resilience in the face of a tough economic climate with heavily constrained new vehicle sales.
"The new vehicle market is under significant pressure due to a subdued economic climate, which is further impacted by the recent spate of price, inflation and interest rate hikes," says Neale Hill, Ford Motor Company of Southern Africa Director of Marketing, Sales and Service.
"However, the fact that Ford managed to increase its year-to-date sales compared to the same period last year and remain the second best-selling brand, shows that our product portfolio is more competitive than ever, particularly in terms of overall value for money which is a key purchasing consideration."
This was the third month in a row that Ranger exports exceeded 5 000 vehicles, and the fourth consecutive month in 2016 as the highest-volume LCV export model, reinforcing the sustained high demand globally for Ford's successful pick-up range.