Ford Motor Company of Southern Africa (FMCSA) achieved a record-breaking month in August 2016, with the highest number of Ford Rangers exported to date, complemented by continued strong domestic sales for several key models.
The Ranger, assembled at Ford's Silverton Assembly Plant in Pretoria, attained its largest export volume on record to markets in Europe, the Middle East and Africa.
"The new car market remains under pressure, however, Ford continues to buck the trend by growing our market share and registering continued high demand for several models, including the Ranger, EcoSport and Fiesta.”
"Ford once again emerged as the second best-selling brand through the dealer channel, which is a strong indicator of consumer confidence in our products, services and value proposition," stated Neale Hill, Ford Director of Marketing, Sales and Service for the Sub-Sahara Africa Region.
With the recent launch of the expanded Ford Ranger range, which includes the new 2.2 Duratorq TDCi models equipped with a six-speed automatic transmission, Ranger sales are expected to gain further momentum for the balance of the year.
The revised line-up includes the only automatic single cab on the market, giving the Ranger a unique selling proposition in this highly competitive segment.