Ford Motor Company of Southern Africa (FMCSA) wrapped up an exceptional 2015, with December sales the highest-ever for the brand in South Africa.
While the overall market dropped, Ford bucked the trend and achieved growth for the year, driven by the company's formidable new model roll-out.
"Despite the generally negative trends that played out last year, 2015 was our busiest year ever in terms of new model launches. We introduced a total of 10 all-new and refreshed products to the local market," says Gerhard Herselman, Ford Motor Company of Southern Africa General Manager, Sales.
"Our push to deliver our most comprehensive and up-to-date line-up clearly paid dividends, and is reflected in our growth throughout the year. The fact that Ford claimed second-best selling brand through the dealer channel for 2015 proves that our products are being exceptionally well received by the buying public.
"We are delighted with the Ranger emerging as the best-selling vehicle once again in December."
Ford's other star performer was the EcoSport, which was the undisputed king of the compact SUV segment throughout 2015.